From May 31st (to June 3rd) London is going to stage the Graduate Fashion Week
, the world’s leading event for fashion students, showcasing the work of over 1,000 graduates from the most influential UK and international universities.
As usual you can see on the catwalk a lot of inspirations, provocations, novelties, but in some cases you can also have a lot of doubts about the prestige of those fashion institutes.
A part from the same common teaching methods that invite students to copy “reinterpret” the great Japanese masters and the Antwerp Six, it seems that this year the pop imagery of Jeremy Scott gained a certain influence on the new generations of designers. Following the front-row reportage of the Graduate Fashion Week from the social media channels of GlamJam – The Fashion Atlas by Chiara Senatore
it’s really the case to say that crispy chips are the hottest fashion trend this year.
I think that everything began in February this year, when Jeremy Scott debuted with his first Moschino collection inspired to the packaging of junk food, a typical exercise of his pop-art-inspired poetry, made just reinterpreting the packaging of chips and snacks as clothes. Let me be clear, there is nothing new under the sun, but looking at the pictures from the Graduate Fashion Week it’s interesting and weird at the same time to note how some students of different fashion schools have been influenced by this chips mood.
|Moschino by Jeremy Scott – Fall Winter 2014 – Crispy chips fashion trend|
It is the case of Sho Takemura, a student from Nottingham Trent University
who has literally covered a model with a giant head to toe silk pack on which there were faithfully reproduced texts and images of a Japanese potato chips pack.
|Graduate Fashion Week – Sho Takemura – Crispy chips fashion trend (credits)|
In addition to this, the Korean student Eujean Cha from the University of Creative Arts
transformed the iconic green tube of Pringles potato chips in a funny de-structured sweatshirt.
|Graduate Fashion Week – Eujean Cha – Crispy chips fashion trend (credits)|
|Graduate Fashion Week – Eujean Cha – Crispy chips fashion trend – (credits)|
Given the circumstances it seems that in the coming seasons we will be overwhelmed by this crispy chips fashion trend, so, although it is not the most healthy food in the world, I can just say: bon appetit and wear it responsibly!
Alessandro Masetti – The Fashion Commentator