Graduate Fashion Week 2014 – Crispy chips are in fashion this year!

From May 31st (to June 3rd) London is going to stage the Graduate Fashion Week, the world’s leading event for fashion students, showcasing the work of over 1,000 graduates from the most influential UK and international universities.
As usual you can see on the catwalk a lot of inspirations, provocations, novelties, but in some cases you can also have a lot of doubts about the prestige of those fashion institutes.
A part from the same common teaching methods that invite students to copy “reinterpret” the great Japanese masters and the Antwerp Six, it seems that this year the pop imagery of Jeremy Scott gained a certain influence on the new generations of designers. Following the front-row reportage of the Graduate Fashion Week from the social media channels of GlamJam – The Fashion Atlas by Chiara Senatore it’s really the case to say that crispy chips are the hottest fashion trend this year.
 
Graduate Fashion Week 2014 London
 

I think that everything began in February this year, when Jeremy Scott debuted with his first Moschino collection inspired to the packaging of junk food, a typical exercise of his pop-art-inspired poetry, made just reinterpreting the packaging of chips and snacks as clothes. Let me be clear, there is nothing new under the sun, but looking at the pictures from the Graduate Fashion Week it’s interesting and weird at the same time to note how some students of different fashion schools have been influenced by this chips mood.

 
Moschino by Jeremy Scott - Fall Winter 2014 - Crispy chips fashion trend
Moschino by Jeremy Scott – Fall Winter 2014 – Crispy chips fashion trend
 
 
It is the case of Sho Takemura, a student from Nottingham Trent University who has literally covered a model with a giant head to toe silk pack on which there were faithfully reproduced texts and images of a Japanese potato chips pack.
 
Graduate Fashion Week - Sho Takemura - Crispy chips fashion trend
Graduate Fashion Week – Sho Takemura – Crispy chips fashion trend (credits)
 
 
In addition to this, the Korean student Eujean Cha from the University of Creative Arts transformed the iconic green tube of Pringles potato chips in a funny de-structured sweatshirt.
 
Graduate Fashion Week - Eujean Cha - Crispy chips fashion trend
Graduate Fashion Week – Eujean Cha – Crispy chips fashion trend (credits)

 

Graduate Fashion Week - Eujean Cha - Crispy chips fashion trend
Graduate Fashion Week – Eujean Cha – Crispy chips fashion trend – (credits)
 
 
Given the circumstances it seems that in the coming seasons we will be overwhelmed by this crispy chips fashion trend, so, although it is not the most healthy food in the world, I can just say: bon appetit and wear it responsibly!
 
 
Alessandro Masetti – The Fashion Commentator

5 Comments

Leave a comment
    • il problema è che è il contrario! Sono loro che hanno copiato gli stilisti affermati, mentre invece data la loro giovane età e assoluta “impopolarità” dovrebbero godere e attingere a piene mani della loro originalità, del loro aver voglia di avere una voce e di diventare qualcuno grazie al loro estro e non banalizzando il tutto riducendosi a imitare i ‘grandi’.

  • Io sono un tantino sdubbiata.
    Condivido l’ispirarsi ai grandi e reinterpretare (senza cadere nel copia-incolla), ammiro anche chi sa portare in passerella creazioni incredibili, di quelle da sogno, che non ti metteresti mai, ma sono esercizi di eleganza e creatività che non si può far altro che rimanere stupefatti e compiaciuti.
    Ma tra incredibile e non credibile c’è un abisso e questi new talents mi sembra abbiano sposato la seconda corrente di pensiero!

    baci
    http://www.inmodaveritas.com

  • I pezzi sono effettivamente belli e ben strutturati ma…che amarezza! Non so a questo punto se sia come dici tu, cioè un vero e proprio metodo quello di copiare gli stilisti. Ma i “giovani” dovrebbero avere idee innovative almeno loro! Questi ragazzi non hanno nemmeno il vincolo del dover vendere. Quindi a maggior ragione potrebbero osare di più. Dai, una collezione così la sa fare pure il gruppo Inditex 😉 (anzi probabilmente la farà!)

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

 

Copyright © 2010 - Alessandro Masetti