Category - Brand History

Vogue Experience – A talk with Aquilano.Rimondi

Milan fashion week for a blogger means attending to fashion shows, presentations, parties, exhibitions, but also conferences or meetings with the protagonists of this world. Thanks to the last Vogue Experience held in conjunction with the Milan fashion week in September, finally I had the opportunity to meet the designer duo Aquilano.Rimondi.

 
Tommaso Aquilano talking with tha audience at the Vogue Experience in Palazzo Morando
Tommaso Aquilano talking with tha audience at the Vogue Experience in Palazzo Morando

 

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BOGNER and the birth of Sports Fashion

Usually when you think of German fashion there are very few names that have made the history of costume, but among them there is BOGNER, the high-end sports brand founded in the 30s by the Nordic skiing world champion Willy Bogner, who together with his wife Maria Bogner invented the sports fashion. The history of the brand and the personal lives of its protagonists are inevitably intertwined with the most luxury ski slopes, the cinema industry and even the Dolce Vita.
 
 
Sonia and Willy Bogner
Sonia and Willy Bogner
 
 

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Marc Jacobs for Louis Vuitton – The end of a fashion era

In the last few days all the fashion media mourn the end of the 16-year liaison between Louis Vuitton and Marc Jacobs, whose role as creative director could be given soon to Nicolas Ghesquière, who in turn was forced to leave the same position at Balenciaga one year ago.
As usual, the “betting game for the new creative director” has already begun: someone talks about a migration of Raf Simons to Vuitton, leaving his place at Dior to Ghesquière; some others talk about a transfer of Phoebe Philo, who in recent years has launched Celine among the top cutting-edge brand of LVMH. This funny-but-worrying betting game reminds us how the role of creative director is a tough but unstable conquest, depending on the will of the CEO.
 
 
 
 

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