Veneto is one of the Italian regions boasting antique craftsmanship traditions universally recognized for their uniqueness and Bruno Parise, visionary entrepreneur with a long career in the knitwear field, wanted to enhance these resources by launching Bruno Parise Italia bags line destined to conquer the international markets.
Tradition, craftsmanship and innovation are the few, but essential keywords for the success of Bruno Parise Italia. The main feature of his bags is the recover of the antique Venetian weaving tradition (intreccio), by salvaging a treadle loom of the eighteenth century for weaving tapestries. Thin strips of leather are woven with a cotton thread canvas of the same color, creating a sort of soft fabric which Bruno Parise models and declines in timeless shapes to meet the needs of all women.
Bruno Parise Italia is a conscious choice of style, a brand which avoids logos and trusts in the rare traditional craftsmanship, making each bag unique.
Following the presentation of the collection and thanks to Alessandra Parise (who cures the communication of the brand), I had the honor to interview Bruno Parise investigating his relationship with the territory, his type of customers and the love for Venetian craftsmanship.
Enjoy the interview.