Anne Fontaine Spring Summer 2014 trunk show in Florence

March 12, 2014 - By Alessandro Masetti

On March 6th, the Anne Fontaine store in Florence hosted a trunk show to present the spring summer 2014 collection to the brand’s loyal customers, some of whom arrived especially for the occasion from other cities because it is the only flagshipstore in Italy.

Anne Fontaine – Spring Summer 2014 – Trunk show in Florence

While people were greeted with welcome cocktails and delicacies of the Giacosa Café, two models paraded in the store to show the SS 2014 collection so that customers could appreciate the light fabrics of the garments or the perfect finish of the accessories. The iconic white shirts that since 1993 are the bulwark of the casual-chic style of the French-Brazilian fashion designer Anne Fontaine, are accompanied by light-colored skirts and dark long pants for the day that have nothing to envy to the evening models, perfect for a cocktail in the summer nights. The mini dresses adorned with ruffles, puffy sleeves and precious handmade embroideries seems to speak the same language of the white shirts, taking as a reference their decorative repertoire. The color palette mainly dominated by black and white, is enlivened by the contrasts created with baby-blue tops and shirts or with the leather accessories made by Italian artisan factories, declined in powder colors, orange and gold.

In this simple and fresh collection you can fully recognize all the values (stylistic and ethical) of the brand, geared to the preservation and development of the local craft excellences (French or Italian). Maybe it is not common knowledge that Anne Fontaine’s business and style choices are driven much more by the personal feelings than by just numbers: infact, the first and only Italian flagship store isn’t located in Milan, but in Florence, a city that always had a particular charm on Anne. In addition, her choice of focusing on the human factor can also be seen on the occasion of the trunk shows in store: I was really impressed by the relationship of knowledge and trust that binds the regular customers and the sales assistants. It seemed to be catapulted into the atmosphere of an old atelier of the 50s, with all the dressmakers intent to take measurements and to give suggestions as if they were long time friends. A quite unique type of relationship that money can’t buy.

Alessandro Masetti – The Fashion Commentator

Discover the collection on: http://www.annefontaine.com/

Special thanks to the staff of Anne Fontaine shop and male® Guaizine

Alessandro Masetti

Italian architect into fashion. Art curator in love with books, flea markets and interior design.

3 Comments on “Anne Fontaine Spring Summer 2014 trunk show in Florence”

Cecilia Santini says:
Wednesday March 12th, 2014 at 09:11 AM
La collezione è veramente bella, portabile ed elegante. Si riconosce nei modelli la raffinatezza, ma anche la modernità della clentela. E’ bellissimo quello che hai scritto sui rapporto con le clienti che spesso nei monomarca più modaioli e nei grossi concept store viene completamente perduto (a tale proposito vorrei scrivere un post sui commessi di 10 Corso Como!) e che invece svolge un ruolo importantissimo sia per noi donne sia per gli stilisti stessi!
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Camilla Boglione says:
Wednesday March 12th, 2014 at 11:30 AM
Io ho trovato la collezione davvero bella e fresca! Anche io ho apprezzato tantissimo che la produzione sia fatta tra Francia e Italia..
E la gentilezza dello staff mi ha davvero sorpresa!
XOXO
Cami
Paillettes&Champagne
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ElectroMode says:
Wednesday March 12th, 2014 at 06:34 PM
Ma sai che penso di non essere mai stata a un trunk show in vita mia? Deve essere simpatico, sebbene dipenda molto dalla boutique e dal personale. Ecco a me piacerebbe proprio qualcosa un po’ in stile anni 50.
Mi sembrano molto carini i capi di Anne Fontaine, che a dire il vero non conoscevo; i miei preferiti sono il loook con camicetta bianca e pantaloni neri al polpaccio e quello con camicetta nude con jabot. Molto lodevole poi l’impegno a non delocalizzare la produzione in paesi con manifatture (ma spesso anche qualità) a prezzi stracciati e anche il fatto discegliere col cuore la sede della boutique.
P.s. Anche a me ha fatto tantissimo piacere conoscerti di persona, Ale; penso che sia stata una simpatia immediata 😉
Alessia
ElectroMode
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Alessandro Masetti

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3 Comments on “Anne Fontaine Spring Summer 2014 trunk show in Florence”

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