September 19, 2.30 p.m. – Outside the Sheraton Diana Majestic Hotel in Milan is going to be consumed the ephemeral spectacle of the”fashion circus” with photographers ready to capture every outfit of the exiting guests of the Gucci fashion show. Everybody is there: normal people, celebrities and “celebrities wannabe”. They all stay close to the entrance barriers, striking a fake casual pose, hoping to be photographed by Scott Schumann and become a fashion icon for almost 15 seconds of their life (now we are in the XXIst century, forget the Warhol’s 15 minutes of fame). In the meantime, in the…

She lives in a new imaginary city of Atlantis colonized by plant forms. She lives in symbiosis with the shapes, colors and traditions of the city which arise in the clothes she wears. She is the Silvio Betterelli woman imagined for the Spring Summer 2013 Metrorural collection. The show begins, a loud music in time with the on and off LED lights seems a crescendo, a red, green and blue pulse that goes faster and faster. The first model stays at the beginning of the catwalk, as for a laser scanning. The make up takes on a different light and the…

The Emilian fashion designer Angelo Marani welcomed his guests in the new location of the Garage Milano and for the Spring Summer 2013 presented the Tropical Active Eden collection, designed for dynamic and sporty women, who don’t want to compromise on femininity. The stretch fabric become an ultra colored second skin decorated with a kaleidoscope effect made of floral exotic prints, combined with African tye-dye prints and the leoprint, main signature of the house. The short dresses and the top-tanks characterize by an A shaped silhouette, end in a game of fluffy ruffles, often enriched with contrasting colored applications. There…

Ermanno Scervino welcomed the audience and the guests in the frame of the Teulié Military School in Milan. Everyone was there, not for nothing it was one of the most awaited fashion shows of the day, and even the mayor of Florence Matteo Renzi has come to support his fashion designer friend. For the Spring Summer 2013 collection, Ermanno Scervino presented a “boho-chic woman”, a lover of sartorial details such as floral embroidery macrame, arabesque motifs and fine networks from which you can see the skin, turning each step in a sensual dance. Bright colors light up the face, it’s…

Simonetta Ravizza for the Spring Summer 2013 brought on the catwalk minimalist unstructured garments made of a special lightweight and soft leather like silk. The long pants cite the wide shapes of the pajamas palazzo. The tank tops shaped with a slightly flared A line become the must-have of the collection, declined in fabric and fur (signature of the fashion house), but the most interesting version is made of laser cut leather resembling lace. The strinking suede garments series is inspired by the Moroccan strong color contrasts as the ocher and red of the spices with turquoise stones and architectural…

The curvy brand Elena Mirò as always opens the first day of Milan Fashion Week. For the Spring Summer 2013 collection, debuted a new line called For.Me (in Italian=curves) dedicated to the 44-46-48 sizes, the most sold in Italy in 2011. The guests has been surprised by the new extremely glamorous and sexy mood of the collection based on a particular model of sheath dress that enhanced the hips and the neckline. It recreated the sensual and sinuous Marilyn Monroe silhouette adding ruching and ruffles giving the effect a bodice. The clothes are totally covered with printed ikat motifs and…

Fluidity is the key word of the last New York Fashion Week. It’s a praise to the flowing and soft lines, with light clothes swishing at each step. The silhouettes are generally softened and tend to widen downwards. There are so many colors, especially yellow, electric blue, red, green, black and white, as well as the floral prints and residues of damask wallpaper effect. Despite the great enthusiasm for New York Fashion Week, unfortunately, I would say that there’s still missing something or, perhaps, there are too many low quality things and I think it is really necessary to reconsider…

Haute couture has always been considered as an essential branch of the social phenomenon of fashion. A so elite and exclusive branch that it can not reach normal people, allowing it to never go out of fashion. In the collective imagination the haute couture has been identified as a sort of princely dream made of wonderful dances held in beautiful castles. But now, after the latest Fall Winter 2012/13 fashion shows, haute couture has gone beyond this old limit and is fully projected into the future. The clientele has changed, times have changed, the world has changed. Forget the dresses…

The pre-collections, known also as resort or cruise collections, nowadays have become almost the most important collection of the year for the marketing department of several fashion houses. They are usually less considered than the seasonal catwalk collections, but are certainly the most sold. The style of the brand is declined on the classic wardrobe pieces, mixing it with the market and climate needs. Not too heavy, nor too light items, suitable for the mid-seasons. Here is a selection from the Resort 2013 collections Le pre-collezioni, o cruise collection o resort collection, sono diventate ad oggi una delle realtà più…

Brazil is more than swimwear and Fashion Rio Spring-Summer 2012/2013, (the ready-to-wear Brazilian fashion week) has been a parade of floral printed dresses, reinterpreted even for the menswear, creating “total look for couples“. This is my selection: Brasile non è solo costumi da bagno, anzi Fashion Rio, la fashion week brasiliana per la Primavera-Estate 2012/2013 è stata un tripudio di abiti a stampe floreali, interpretate anche per la moda uomo, creando dei veri e propri “total look da coppia“. In questo post ho selezionato il meglio della kermesse: Ricardo Bräutigam for AUSLÄNDER has presented a collection inspired by the 50’s,…