In the late morning of a quiet sunny day in January, while the Fortezza da Basso in Florence is teeming with stylish men seeking to be photographed, the dark hall of the Dogana in Via Valfonda has been transformed into a secret garden looking like a small corner of paradise on earth and by a white curtain opened on a huge garden of peonies comes out the Chiara Boni’s “petal-women”. Finally, after a long time passed preparing the Roman high fashion collections and the Milan prêt-a-porter ones, Chiara Boni is back in Florence with a special event for the 13th…

The series of special events of the 85th edition of Pitti Uomo fashion fair started with a leap into the imaginary and dreamy world of Casamadre, the shoe designer duo composed by Alessia Crea and David Parisi, winners of the Who is on Next? Uomo 2013 competition. At the entrance of the Limonaia di Villa Vittoria a black marquee with the brand’s name in large letters, a tray of cookies and the cotton candy corner made immediately clear the uniqueness of the presentation. It’s a jump into the past, in the values of the art of entertainment, of the artistic…

Even for this June, Pitti Uomo, the largest trade fair in the world dedicated to menswear, has brought a burst of innovations in Florence along with designers, buyers, business men, journalists and fashion industry insiders pouring into the city to discover the trends of the next summer. According to the official attendance figures, the foreign buyers increased by 4.5% compared to the June edition of 2012. This has been a successful edition despite the various negative factors affecting the fashion industry, but leaving aside the numbers, for the first time I prefer to start my serial posts on the Florentine…

Take one of the older Tuscan shoe brands which manufactures elegant shoes since 1902; let mature the know-how of the best craftsmen for over a century, handing down the techniques of leather processing from generation to generation; then give it to the more whimsical heir of the family. Sprinkle generously with glamor and charm, and then turn the flame of passion for the bella vita, until you reach a perfect golden color. Wear the shoes on the most important red carpets of the world or in the most exclusive parties and always smile when they take you a picture. This…

Florence, January 9, 5.45 p.m. – The shuttle for the Stazione Leopolda is full of journalists and buyers excited to attend the Fall Winter 2013/2014 Andrea Pompilio fashion show, one of the main events of the 83rd edition of Pitti Uomo. As I read the name of the location on the invitation I thought “Never change a winning formula”. For the third consecutive time, the Andrea Pompilio show takes place in the structure of the first railway station of Florence, a grunge and decadent hall which mentally brings you in the suburbs of London and New York or even in…

    It’s a cold Wednesday evening in Florence and while the “crowd of fashion” come into town for the 83rd edition of Pitti Uomo wanders in the parties of the most luxurious streets of the center, a long line of people is waiting to get into the more-than-7-centuries-old social and political heart of the city, Palazzo Vecchio. A selected audience of journalists, buyers and VIPs parades on the long red carpet running around the building just under the eyes of the David of Michelangelo. They came here to attend the 83rd Pitti Uomo special event, the Ermanno Scervino fall…

I’m sure that many of you already know the ceramic bow ties by Cor Sine Labe Doli, that year after year are conquering the fashion world. The young brand Cor Sine Labe Doli was born in 2009 by an idea of Antonio Patruno Randolfi (design), Luigi Arbore (marketing) and Massimo Mazzilli (entrepreneur), and took its name from the motto of Corato, the hometown of the founders. Cor Sine Labe Doli, (Heart with no betrayal blemish), is a sort of reminiscence of the old values of a lost elegance identified in the bow tie, mixed with the pop and contemporary twist of…

At Pitti Uomo fashion fair there is an area located at the first floor of the Lyceum pavilion called New Beats, and it is dedicated to the young fashion designers selected worldwide by Pitti Immagine. One of the most interesting brand of this year has been Sébastien Blondin, French designer of a minimalist clothing line featured by soft silhouettes. Come ad ogni edizione di Pitti Uomo, al primo piano della sede del Lyceum si trova New Beats, l’area di fashion scouting dedicata ai giovani designer selezionati da Pitti Immagine. Tra i tanti nomi di quest’anno c’era Sébastien Blondin, designer di Lione che ha fatto della linearità il suo…

Andrea Pompilio is back in Florence for the 82nd edition of Pitti Uomo. He re-established himself as the king of the Florentine men’s fashion week. If Valentino exceeded with camouflage jackets with squared silhouette resembling stiff military uniforms in the Boboli Gardens, Andrea Pompilio brought at the Stazione Leopolda a dynamic and sporty city boy, who likes to run in the park and who doesn’t mind a quick change of clothes to attend the most elegant cocktail party in town. Anche per questa 82esima edizione di Pitti Uomo Andrea Pompilio è tornato a sfilare a Firenze, riconfermandosi re indiscusso della…

The 82nd edition of Pitti Immagine Uomo has begun under a hot summer burning sun, and never as this year there has been a more appropriate setting for the Fortezza da Basso: “Wonderfood!“. The entrance square has become a large field of wheat, dotted with scarecrows wearing the creations of 30 selected brands. The square in front of the central pavilion, usually besieged by international photobloggers, this year has a fruit and vegetable stall. Nearby, the “New Beats” pavilion (usually dedicated to the new brands), has been turned into a huge barn with lots of animals and corn shocks. It’s…